THE BRAND COLLECTION
“... a company that didn't want to just play the game - we wanted to change the way the game was played .......”
Competition is fierce in the international hospitality business and to succeed, it is necessary to have truly creative brands that meet and exceed guests’ expectations. The economic crisis has increased the value of branding and opens the door to a world of opportunities for hotel owners.
In the past few years we have continued to build upon our reputation for outstanding service while growing our brands and expanding our offerings to meet the needs of our guests.
Our brands have been created to be easily recognized and valued by our customers – brands which connect with guests and result in increased sales and profitability.
The villa market in Indonesia and Bali in particular has seen tremendous growth in recent years. Villas are about to become more popular in other South East Asian resort destinations as well, driven by market demand for a unique holiday experience. Our vision is that a visit to one of our Kamuela villa properties will provide many delightful moments of heartfelt service - quietly pleasing each of the five senses and creating an overall sense of pleasure and happiness.
Wherever the guest looks during their stay, they will see, finely manicured gardens and creative architecture reflecting the excitement and dynamism of an emerging Asia, while each piece of furniture is designed and crafted to the finest standards.
Inspired by modern baroque designs, the Alana Hotel concept combines Regency touches with bold modern decors.Blending this classic sophistication and contemporary chic, Alana Hotels offer guests an atmosphere of relaxation and revitalization in four and five star new build hotel, resort and residential projects.
Alana Hotels are designed and run as a user friendly destinations which cater to the world’s growing population of discerning travelers who want to spend some quality lounging time in stimulating surroundings. New technologies keep people in touch with the rest of their world through Free WiFi Internet connections in the rooms and throughout the hotels as well as LCD TV’s and DVD players in all rooms.
One of Aston’s key commitments is to provide guests with a good night’s sleep after a tiring journey or a hard day’s work. To meet this commitment and ensure a tranquil stay, the Aston room features a longer bed suited to today’s taller travelers, a cozy duvet, an ergonomic headboard that makes it easier to read or watch television, improved lighting and hook-ups for mobile phones and computers.
Aston Hotels are designed and operated as user friendly destinations which cater to the world’s growing population of discerning travelers who want to spend some quality lounging time in stimulating surroundings. New technologies keep people in touch with the rest of their world through Free WiFi Internet connections in the rooms and throughout the hotels and LCD TV’s, stereo systems in all rooms.
The Harper brand is for 3 and 4 star new build hotels from 100 to 250 rooms in either city or resort locations.
Quest Hotels are ideal for city or resort locations and offer cool, clean and comfy rooms and suites imaginatively designed with a modern sophistication and contemporary chic. Quest Hotels are welcoming and practical, offering an exceptional combination of style and function - outfitted for a luxurious escape, but equipped to please the most discerning traveler.
Quest hotels are typically 150 to 250 rooms in size and have the usual facilities and services one would normally expect to find in a 3 star hotel such as coffee shop, meeting rooms, parking space as well as a small spa and gym.
A normal 150 room Quest would cost between 350 million and 450 million per room bay. Design time usually takes two to three months and following one or two months of bidding, from ground breaking to soft opening day can normally be done in approximately one year.
The new Neo concept which was launched by Aston International in February 2011 opens the door onto a new world of wellbeing and sensations. Designed in a modern contemporary style befitting the new trends in hotel design, Neo Hotels offer uncluttered open space that creates an atmosphere of relaxation and revitalization in trendy but reasonably priced new build hotels and resorts.
The modern consumer regards an economy class but well designed, interesting hotel as an acceptable alternative to larger and more expensive 4 and 5 star hotels. Smaller 2.5 star Neos use the Hotel neo name while larger 3 star class Neo’s use the Hotel Neo+ logo.
They will accept a small room as long as all of their needs are met and some of their preferences can be provided for. While Neo Hotels offer all of the basic needs of any traveler including a comfortable bed, hot and cold shower, LCD TV, good internet connection and a clean, friendly and well run hotel they also provide some unexpected items such as DVD players, mini bars, tea/coffee makers, hair dryers and vanity mirrors as standard in all rooms.
Inexpensive, fresh, attractive, contemporary and simple are the attributes that make Fave Hotels so suprisingly different and destined to become the favorite choice for smart, budget minded travelers.The smart design and clever use of space in the hotel's 100 to 250 guest rooms will be aimed at encouraging guest productivity while facilitating relaxation.
In designing fave hotels we have strived to avoid the cookie cutter approach to budget class branded hotels. Several different versions of the interior and facade designs are presented to hotel developers and they are strongly encouraged to adopt one in its entirety according to cost, location and customer profile.
Flexibility is key - preserving the essence of fave hotels while still developing unique hotels - each one slightly different than the other.