Archipelago International Brings A Designer Boutique Hotel To Central Java

Archipelago International Brings A Designer Boutique Hotel To Central Java

23 August 2013

The Room of Hotel NEO Candi  Semarang   Hotel Building of Hotel NEO Candi  Semarang

Jakarta, August 23rd, 2013 – As a breath of fresh air for Semarang's budget hotel market, the beginning of August saw Indonesia's prominent hotel group, Archipelago International, open its designer boutique “Hotel NEO Candi Semarang” in Central Java.

In accordance with the NEO hotel concept, Hotel NEO Candi Semarang follows its recently-opened sister hotels in Jakarta and Bali, by taking the standard, minimalist budget hotel concept to an entirely new level. Showcasing authentic contemporary art, invigorating interior designs and the promise of a totally smoke-free environment, the hotel is a welcomed alternative to your typical budget hotel. The hotel also boasts high-end, in-room facilities, ultra high-speed complimentary WiFi and an uncomplicated, smart-casual approach to service and delivery, topped off with very affordable room rates. Exclusive benefits are also available for online customers booking via the group’s website

Sitting in an ideal location on Jalan Pemuda at the very heart of Semarang, the new NEO lends itself as a base for business travelers and tourists alike, with a convenient address just 10 minutes from Semarang’s Poncol Train Station. Hotel facilities on offer raise the bar for budget hotels, boasting such comforts and conveniences as a “Noodles Now” Restaurant which focuses on freshly made authentic noodle dishes, ample onsite parking, a mini market and retail shops, as well as stylish meeting rooms intended for more intimate corporate affairs.

All 105 guest rooms enjoy a modern and contemporary style, befitting the latest trends in hotel design. Each one is well-equipped with high-quality beds, soft duvets and pillows, free high-speed WiFi, LCD TVs with international & local channels, home entertainment systems, tea and coffee makers and a writing desk with universal electrical outlet. Bathrooms are also well-appointed with large standing showers, fluffy cotton towels and complimentary bathroom amenities.

“The NEO Candi Semarang brings a breath of fresh air to Semarang. It is not intended to be a hotel for everyone as it looks and feels very different from your typical local Central Java Hotel but instead, focuses on a new breed of traveler who is sophisticated, technology savvy, lives a healthy and successful life and enjoys the unexpected and an occasional surprise“ says Norbert Vas, Archipelago International’s Vice President of Sales & Marketing. “We intend to strengthen NEOs presence and will soon open multiple builds in Jakarta and Bali, with plans to enter exiting markets such as Bandung, Jogja, Makassar, Solo and Samarinda “ he added.

Photo Caption 1
The Room of Hotel NEO Candi – Semarang

Photo Caption 2
Hotel Building of Hotel NEO Candi – Semarang

About Hotel NEO

The new NEO concept aims to open doors onto a new world of wellbeing and sensations. Designed in a modern contemporary style befitting the latest trends in hotel design, NEO Hotels offer uncluttered open spaces that create an atmosphere of relaxation and revitalization in trendy but reasonably priced new build hotels and resorts.

The brand is being described as "hip and new," and images posted to the brand's Web site, in some ways mimic the aesthetics of Prada and other cutting edge fashion labels. Customer focus groups have credited Archipelago International for “bringing sexy back” and hailed NEO hotels as a hotel brand that both, teenagers and generation Y parents, will like.

About Archipelago International
Archipelago International (formerly known as Aston International) is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 60 hotels and 12.000 rooms and a development pipeline exceeding 90 properties in Indonesia, the Philippines and Malaysia.

Archipelago managed Hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, favehotels, NEO and Kamuela ranging from ultra-luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.


For further information and images please contact:
Nita Janita Ekaniana
Public Relations Manager
Archipelago International
Managing - Aston, Alana, Harper, Quest, favehotel, NEO and Kamuela

Jakarta Office, Wisma Staco 3rd Floor, Suite 100, Jl. Casablanca Kav. 18, Jakarta 12870, Indonesia
T. 62-21 831 8800
F. 62-21 831 7180
Visit us:

« Back to news