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Archipelago International to Rebrand Harper Pasteur as Aston Pasteur

Archipelago International to Rebrand Harper Pasteur as Aston Pasteur

25 October 2016

Aston Pasteur Aston Pasteur Meeting Room

Jakarta, October 25th 2016 - Archipelago International, Indonesia's fastest growing hotel management company, has recently announced that it will rebrand Harper Pasteur to become Aston Pasteur, making it the third property under the Aston brand in the West Java capital. 

Starting from October 25, guests will wake up to a new experience in the newly branded Aston Pasteur. Not only a name and logo change, the rebranding encompasses changes in staff uniforms, guest room collateral, color schemes, communication materials, staff training programs, as well as a facade and interior signage facelift. 

Facilities at the 215-room hotel also include the signature Kambera restaurant, nine spacious meeting rooms, a swimming pool, gym, free Wi-Fi and breathtaking views of the Bandung skyline from the hotel’s impressive venue on the topmost floor, the Kahyangan Lounge, offering highly appealing lifestyle options for both business and leisure travelers. 

Surrounded by cultural sites and entertainment hotspots, the hotel is located close to the famous Rumah Mode, Cihampelas Shopping Center and Paris Van Java Shopping Mall. Aston Pasteur also offers easy access to the city's cultural and historical sites such as Museum Geology, Museum Asia Afrika, and Gedung Sate. 

"Aston has become a much loved brand over the years thanks to a concept that exudes a sense of warmth, friendliness and comfort. Currently, we manage 44 Aston Hotels from Sumatra all the way to Papua, and we have chosen Pasteur as our 44th location to continue delivering delightful moments of heartfelt service and facilities to a wide range of travelers. We hope that our guests can enjoy the beauty of Bandung and learn about the city's cultural heritage whilst staying in the new Aston Pasteur," said John Flood, President and CEO of Archipelago International.

About Archipelago International 
Archipelago International is Indonesia's largest hotel management chain with a portfolio of over 110 hotels and 15,000 rooms It also continues to have the fastest growing brands with over 100 properties in the pipeline across Indonesia, the Philippines, and Malaysia. Their 7 core brands include favehotel, NEO, Quest, Harper, Aston, Alana and Kamuela, ranging from ultra-luxurious villas to select-service, economy-class hotels to serviced-apartment residences. 
www.ArchipelagoInternational.com
 

For further information, please contact Archipelago International: 
Marketing Division 
Email: Marketing@ArchipelagoInternational.com 
Jakarta Corporate Office 
Jl. Casablanca Kav. 18 Jakarta 12870, Indonesia 
Phone: 62218318800 
Fax: 62218317180

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