NEWS

Aston Unveiles NEO - A New Superior Select Service Hotel

Aston Unveiles NEO - A New Superior Select Service Hotel

05 October 2012

Presentation of Hotel NEO by Mr. Norbert Vas – VP Sales & grand prize winners (left to right) Ms. Nea - Icon of Hotel NEO, Ms. Fridi Harini – Corporate Sales & Marketing Director fave & NEO, Mr. Yosi Wyoso – Skala Magazine, Ms. Risti Brophy – NOW Jakarta Magazine, Mr. Yanuar Dedy Setyawan – Corporate Sales & Marketing Director of Aston International, Mr. Arief Suharto – Koran Jakarta, Ms. Febry M. Anindita – Corporate Marketing Communications Manager of Aston International and Ms. Nea - Icon of Hotel NEO

Jakarta – October 5th, 2012 – Aston International recently surprised the Indonesian hotel market when it unveiled a brand new superior - select service hotel brand called “Hotel NEO by Aston” and at once confirmed that the group already has more than 20 purpose- build NEO Hotels under development.

The new NEO concept aims to open doors onto a new world of wellbeing and sensations. Designed in a modern contemporary style befitting the latest trends in hotel design, Neo Hotels offer uncluttered open spaces that create an atmosphere of relaxation and revitalization in trendy but reasonably priced new build hotels and resorts.

“The modern consumer regards an economy class but well designed, interesting hotel as an acceptable alternative to larger and more expensive 4 and 5 star hotels said Norbert Vas, VP Sales & Marketing for Aston International and added that the first NEO will open by the end of November 2012 in Bali’s resort village of  Legian followed by 5 other NEOs in Bali , 6 more in and around Jakarta and further ones in secondary and tertiary cities throughout the Indonesian archipelago including Yogyakarta, Medan, Surabaya, Makassar and Balikpapan.

The brand is being described as "hip and new," and images posted to the brand's Website, www.NeoHotels.com in some ways mimic the aesthetics of Prada and other cutting edge fashion labels.  Customer focus groups have credited Aston for “‘bringing sexy back” and hailed NEO hotels as a hotel brand that both, teenagers and generation Y parents, will like.

The warm, inviting Neo room re-affirms Aston International’s commitment to setting the standard in hotel innovation. While designed to deliver a restful stay and a comfortable work environment, the new room will make its most remarkable improvements in the area of relaxation. Colors, shapes and materials invite guests to slow down and unwind. The space is open and organized to create a unique, light filled, visitor-friendly atmosphere. For business travelers and families alike, the Neo room is truly designed for living.

Photo Caption 1

Seen in the image, presentation of Hotel NEO by Mr. Norbert Vas – VP Sales & Marketing Aston International.

Photo Caption 2

Seen in the image, grand prize winners (left to right) Ms. Nea - Icon of Hotel NEO, Ms. Fridi Harini – Corporate Sales & Marketing Director fave & NEO, Mr. Yosi Wyoso – Skala Magazine, Ms. Risti Brophy – NOW Jakarta Magazine, Mr. Yanuar Dedy Setyawan – Corporate Sales & Marketing Director of Aston International, Mr. Arief Suharto – Koran Jakarta, Ms. Febry M. Anindita – Corporate Marketing Communications Manager of Aston International and Ms. Nea - Icon of Hotel NEO

Photo Caption 3

Exterior Image of Hotel NEO - Medan

 

About Aston International

Aston is Indonesia’s leading hotel operator with over fifty (50) hotels and around 12000 rooms and villas throughout the Indonesian archipelago and a growing presence in Malaysia and the Philippines.

 

Aston’s brands cover the entire spectrum of the accommodation market and range from ultra luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering travelers Indonesia’s fastest and most comprehensive hotel network.

 

 

 

For further information and images please contact:
Febry M. Anindita (Dita)
Corporate Marketing Communications Manager
Archipelago International
Managing – Aston, Alana, Kamuela, Quest, Neo, Fave
Wisma Staco 3rd Floor, Suite 100, Jl. Casablanca Kav. 18, Jakarta 12870, Indonesia
t: 62-21 831 8800   f: 62-21 831 7180
e: Dita@Aston-International.com        
visit us at :  
www.ArchipelagoInternational.com
www.Aston-International.com
www.AstonBaliHotels.com
www.AlanaHotels.com
www.KamuelaVillas.com
www.QuestHotels.com
www.NeoHotels.com                 
www.FaveHotels.com
 

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